President & Founder

30 years of experience in the Canadian sporting goods market, specializing in sales, marketing, distribution and logistics.


Vice-President & Co-Founder

Vast experience in the Canadian sporting and fashion industry managing multiple sales agents and brands that are consistent market leaders in their category. Laura’s keen eye and attention to detail keeps everyone inline at the office.


Director of Operations

With a big smile and friendly demeanor she is always happy to help with any issue. She loves being around people, creating positive energy and playing with her dog Pixie.


National Brand Manager

 With over over 20 years of retail and B2B experience in the sports industry, Stuart has seen many brands come and go. “Staying true to the needs of the core outdoor enthusiasts needs is the key to brand success”. If not in the office, Stuart can be found somewhere outside, whether on the ski slopes, hiking trails or coaching his son’s numerous sports team, Stuart keeps The Lalonde Group up-to-date on what is happening in the outdoor world.